About Us

In January 2023, after embarking on my journey as the Founder of Locket + Storm - a kids personalised clothing brand, little did I know that a groundbreaking idea would emerge from a simple brainstorming session. As I pondered ways to enhance our clothing's appeal for parents, it struck me - why not incorporate a hidden pocket in the bottom seam of our sweatshirts, allowing parents to discreetly tuck in an AirTag to keep track of their children in busy places?

On a cold February weekend we had friends staying over and conversations about my hidden pocket concept sparked a truly innovative idea. With this vision in mind, I delved deeper into the concept, driven by the desire to provide parents with an innovative solution that combined style, safety and convenience. It was in this moment of inspiration that Pocket Locket was born. This was more than just a product, it was a testament to my commitment to creating a safer world for our children.

Today, Pocket Locket stands as a symbol of that journey, a journey that started with a simple idea and transformed into a revolutionary child safety technology system. As we continue to grow and innovate, our dedication to empowering parents and protecting children remains unwavering.